This blog chronicles the startup journey for Reconnecting Rainbows, an Artsy + Vibrant Christian Goods Brand & Bible Study Blog.
For the last week I’ve been digging into the hardest part of starting an online business – letting people know you exist. In the e-commerce industry it’s called eyeballs but it’s marketing. Billions of dollars are spent each year by companies to let us know about their brand,… Read More »Dealing with Discouragement
š Behind-the-Scenes: Creating My Signature Rainbow Logo š Hello, wonderful friends! Today, Iām excited to take you behind the scenes of the creative process that brought our signature rainbow logo to life! šØāØ It all started with the simple yet powerful arch shape of a rainbow, a beautiful… Read More »Logo design continues – playing with colors and shapes
As a creative, I have a pretty defined color palette that informas most of my personal projects so I always start from there. These are my signature colors that show up in the clothes I wear, the decor of my home, and almost all of my personal branding… Read More »Color Me Tonya
One of the first things I like to do when creating a new brand is to create a logo. Something about that makes it an official thing for me. Yes, it’s just a graphic but it’s something that can be shared with others as I talked about the… Read More »Designing a Logo
Hello World! I’m Tonya and this blog is to document the process of starting Reconnecting Rainbows (R2), my Christian merchandise brand and Bible study blog. I little bit about me…I love the process of starting brands. I enjoy everything from the initial inspiration of a new idea, to… Read More »Starting Up